The new Aylesbury Box Company website went live at the start of June 2016. We engaged a photographer and combined images of the manufacturing processes, box designs and employees with the illustrations. With a detailed understanding of the company’s values and the range of services available to customers, we prepared written content and a photographer’s brief. The installation of analytics allows for regular reviews of the improvements that the new website has made to the visitor experience and lead generation. An integrated Content Management System (CMS) ensured that the company could make regular updates to the website. The solution:įramework Digital created a new, mobile responsive website for Aylesbury Box Company that really showcases their expertise. A non-mobile friendly design and content that wasn’t optimised were other issues. Customers could not get any idea whether the company could supply the items they were looking for. Website Review:įor a box manufacturer, the most noticeable omission was there were absolutely no pictures of boxes. These illustrations, along with the company branding feature on the delivery vehicles and other marketing, so were important for brand recognition. The challenge:Īylesbury Box Company was keen to retain certain aspects of their old site, particularly some illustrations that had been specifically designed for the company. In recent years the company had seen a shift in customer demands and they wanted a new website that would better reflect their current services. Aylesbury Box Company is an established manufacturer and supplier of cardboard packaging.
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